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5 Tips For Social Media
If you’re reading this, then we can assume a couple of things pretty easily: (1) You’re running a Small Business Enterprise (SBE) and (2) You’re beginning to look into Social Media (SM). Another thing we can assume is, you’re in the right place. But before we get started, make sure you read my blog post Please Don’t Jump into Social Media Without a Marketing Plan!, which explores the topic from a planning-perspective that every SBE should integrate into their marketing approach.
We put together these tips because we saw some common problems plaguing most SBEs online (whether it’s the sin of inactivity, or a missing profile picture, or a misunderstanding of which SM site suits your business best), and so many are easy to fix.
So if you’re on Facebook, Twitter, LinkedIn, YouTube, or any other SM site, here are 5 tips that are full of ideas you can use across all of them…
Generate your own activity. When just starting out on Facebook, for example, you’ll probably have to make your own action—don’t bet on people searching you out. So the first thing you should do after starting your Business Page is invite your friends, family & clients to “Like” it.
After that, you’ll have to make sure your posts get seen by your fans: Facebook just introduced what they call the “EdgeRank Algorithm”, which means—basically—that the more activity you generate on your posts (Shares, Likes, Comments), the more those posts are seen by your fans in their News Feeds.
One simple way to encourage more activity is by interacting with your fans’ posts first. Leave a comment, click “Like”, or if it’s relevant to your Business Page, Share it with your own Wall. That way, you’re encouraging your fans to return the favor, thus building interaction with your Company. And the more they interact with you, the more those interactions are seen by their friends, the greater the opportunity for you to be discovered by more people.
Remember: If there’s little activity on your posts, fewer people—even your fans—will get the chance to see it!
The same goes for Twitter, too. Just like Facebook, if you’re new to Twitter the more you Retweet, Favorite, or @Mention the people you Follow, the more likely they are to return the favor & Follow you back.
Twitter is more about constant interaction—what you’re vying for is to be seen in a person’s feed in a matter of seconds. In the past year alone, 200,000,000 tweets were sent out a day, every day. The window of opportunity is incredibly small, so the idea here is to be quick, clear, and give people a reason to be Following you with every single tweet.
Remember: Twitter is about personality. People don’t want to read a stream of Company News Summaries, so be yourself!
LinkedIn is a global community of immediate resumes. I don’t think it’s any great shock that LinkedIn has become the Social Media site for SBEs—you can easily promote your services, search for qualified new hires, join discussion groups of all kinds for guidance, support and other tips.
Remember to keep your company’s achievements up-to-date, post the occasional news item, and take a recent profile picture! An incomplete or inactive profile sends a poor message about your company to everyone who sees it.
Remember: LinkedIn is a more professional site of potential clients who might be searching for your particular services—so be careful about being too informal!
Social Media is your Business’s storefront window. One thing to keep in mind—and the one thing I see SBEs doing wrong all over the place—is that your Business is being judged with every Tweet, every Post, every Photo, every Update, every single thing you do online every day. So be thoughtful! Make sure everything you post is spelled correctly, make sure that photo is the best representation of your Business, make sure your message stays clear no matter who might read it.
Remember: Spell check! Grammar check! Spell check!
Also: don’t be afraid to sit one or two out. Every Social Media site is not perfect for every SBE. If you have no need to make videos, you have no need for a YouTube Channel. If you don’t run special offers or want to take your Customer Service Department social, you may not need to be on Twitter…
Each one of these profiles takes time to manage, takes time to improve, takes time to do right, and sometimes it’s better to put no foot forward over a bad one.
Finally, remember that Social Media can do a lot for your SBE, but it can also hurt your other efforts if it’s not done well!