(Do It! Marketing)
WELCOME BACK to Interviews With Experts (to read IWE #1 with Mike Stelzner, click here). This week we’re kicking off the first in a six-part feature with David Newman–we’ll publish a new installment of his essay “The REAL Idiot’s Guide to Social Media for Small Business Owners” Monday, Wednesday, & Friday for the next two weeks, so you’ll definitely want to keep checking in.
David Newman is the CEO of DO IT! Marketing, the author of “DO IT! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits & Crush Your Competition“, a trusted speaker with over 600 corporate presentations over the last 20 years, and a Strategic Marketing Consultant for Fortune 500 Companies. And when I approached him with this interview, he was more than happy to give us this incredibly in-depth article on the problems that SBEs face online–and the problems they create for themselves.
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Dan Gallo: David, in your expert opinion, what’s your best advice the average Small Business can use to grow their business using Social Media?
David Newman: Too many small business owners want to get involved in social media but – sadly – do not understand the intent, ideas, or influence factors that make social media an effective tactic in their overall marketing arsenal.
How can I put this without hurt feelings? Well, they’re idiots.
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Make sure you come back this Wednesday for the next installment. And, as always, running an SBE is a long distance race, you don’t need to do it alone!