Category Marketing/Social Media

Interviews With Experts #6: Steven Sashen, ABC-TV’s Shark Tank Contestant (PART I)

Read Part II > In mid-February, 2013 Steven Sashen and his wife and partner, Lena, of Xero Shoes were featured on an episode of ABC-TV’s Shark Tank, a reality-business show. As usual, my wife & I were watching, live Tweeting about the action and doing a bit of promotion about my blog entry “How Would […]

Interviews With Experts #5: @TweetSmarter

@TWEETSMARTER (@TweetSmarter) WELCOME ONCE AGAIN to Interviews With Experts.  This week I talk with Dave Larson, 1/2 of the Twitter pro duo @TweetSmarter, about some very simple & concrete ways you can use Social Media to your SBE’s advantage–without being a guru-for-the-ages.  Dave was even kind enough to include a list of further readings that cover the […]

Interviews With Experts #4: Mark Schaefer

MARK W. SCHAEFER (Schaefer Marketing Solutions) WELCOME BACK to Interviews With Experts (to read past Interviews, click here). This week, we’ve got a really in-depth discussion with Mark W. Schaefer about how a small business can plan and execute an effective Social Media campaign. If this is the first Interview you’ve checked out, I promise […]

Interviews With Experts #3: Jason Falls

JASON FALLS (Social Media Explorer , WELCOME BACK to Interviews With Experts. This week I talk with Jason Falls (the founder of Social Media Explorer)–and it’s all about brevity. 1 simple question, 1 simple answer. And instead of getting his opinions on the broad strokes of Social Media, I asked Jason if he would […]

Interviews With Experts #2: David Newman (PART VI)

DAVID NEWMAN (DO IT! Marketing) PART I >  //  PART II >  //  PART III >  //  PART IV>  //  PART V> “S“!  WE KNEW it was coming, but it’s a shock all the same.  Welcome to the final installment of my interview with David Newman, who’s been walking us through his version of Social […]

Interviews With Experts #2: David Newman (PART V)

DAVID NEWMAN (DO IT! Marketing) PART I >  //  PART II >  //  PART III >  //  PART IV> WELL HERE WE ARE–I can’t believe we’re so close to the end already, but ce la vie, as they say.  Today we pick back up with David on the T of his Social Media for I.D.I.O.T.S., which deals with knowing when […]

Interviews With Experts #2: David Newman (PART IV)

PART I >  //  PART II >  //  PART III > DAVID NEWMAN (DO IT! Marketing) HELLO AGAIN!  Welcome to the final week of my interview with David Newman–we’ll be wrapping up with him with the last half of the I.D.I.O.T. series this Wednesday & Friday.  Today we continue with O, which is some really great advice because […]