Tag Archives: Social Media

Is Your Digital Marketing Effective?


In 1964 Marshall McLuhan, the leading prophet of the electronic age, stated that we’re raised to learn by reading (i.e.: a linear medium), but electronic mediums (TV, the Internet & Social Media) transfer information with sight & sound—in an instantaneous, non-linear, totally immersive manner.
Does your digital presence reflect the emphasis?

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CrowdFunding “Autumn Rhythm” – My Kickstarter Experience – (so far)


Today I launched a Kickstarter project to fund an important film. Here’s why: My sister Donna has been an artist her entire life. She’s also had more operations to remove tumors than anyone I know. A few years ago the doctors found a bone growing over the left side of her skull. A biopsy revealed […]

Coming Soon: Twitter Chats with Supplier Connection


…and now: a short message from our Sponsors. In the coming weeks, Supplier Connection is starting monthly Twitter chats on @SupplierCon. They’re kind of like “Office Hours,” a time when you can drop by to ask questions and get helpful tips on making the most out of Supplier Connection. Each chat will focus on a […]

Interviews With Experts #5: @TweetSmarter


@TWEETSMARTER (@TweetSmarter) WELCOME ONCE AGAIN to Interviews With Experts.  This week I talk with Dave Larson, 1/2 of the Twitter pro duo @TweetSmarter, about some very simple & concrete ways you can use Social Media to your SBE’s advantage–without being a guru-for-the-ages.  Dave was even kind enough to include a list of further readings that cover the […]

Another Show, Another City


There’s something very comforting about doing things you’ve done before. It doesn’t matter how many types of companies you start there are a host of things that are similar–looking for office space, the profiling and hiring of quality employees, crafting the message and building content for your company’s web site, competitive research, and the list […]

Interviews With Experts #4: Mark Schaefer


MARK W. SCHAEFER (Schaefer Marketing Solutions) WELCOME BACK to Interviews With Experts (to read past Interviews, click here). This week, we’ve got a really in-depth discussion with Mark W. Schaefer about how a small business can plan and execute an effective Social Media campaign. If this is the first Interview you’ve checked out, I promise […]

Legacy Mornings…


For some reason I woke up this morning thinking about my legacy… What I’d leave behind in my wake: chaos or that of a life well lived? It’s no surprise I instantly thought of my Dad. Although he passed away 30 years ago he has a family of 6 kids that hold him in high […]