Tag Archives: YouTube

Is Your Digital Marketing Effective?


In 1964 Marshall McLuhan, the leading prophet of the electronic age, stated that we’re raised to learn by reading (i.e.: a linear medium), but electronic mediums (TV, the Internet & Social Media) transfer information with sight & sound—in an instantaneous, non-linear, totally immersive manner.
Does your digital presence reflect the emphasis?

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Interviews With Experts #6: Steven Sashen, ABC-TV’s Shark Tank Contestant (PART II)


Read Part I > In mid-February, 2013 Steven Sashen and his wife and partner, Lena, of Xero Shoes were featured on an episode of ABC-TV’s Shark Tank, a reality-business show. As usual, my wife & I were watching, live Tweeting about the action and doing a bit of promotion about my blog entry “How Would […]

Interviews With Experts #6: Steven Sashen, ABC-TV’s Shark Tank Contestant (PART I)


Read Part II > In mid-February, 2013 Steven Sashen and his wife and partner, Lena, of Xero Shoes were featured on an episode of ABC-TV’s Shark Tank, a reality-business show. As usual, my wife & I were watching, live Tweeting about the action and doing a bit of promotion about my blog entry “How Would […]

Would You Tell This Joke?


This past Wednesday evening I interviewed Steven Sashen, CEO of Xero Shoes. Steven and his wife & business partner, Lena, were on an episode of Shark Tank (ABC-TV, Friday nights) & we connected via Twitter (as “geeky” as it sounds, we both Live Tweet about the show while it airs). In honor of Steven’s 1st […]

Interviews With Experts #5: @TweetSmarter


@TWEETSMARTER (@TweetSmarter) WELCOME ONCE AGAIN to Interviews With Experts.  This week I talk with Dave Larson, 1/2 of the Twitter pro duo @TweetSmarter, about some very simple & concrete ways you can use Social Media to your SBE’s advantage–without being a guru-for-the-ages.  Dave was even kind enough to include a list of further readings that cover the […]

Interviews With Experts #4: Mark Schaefer


MARK W. SCHAEFER (Schaefer Marketing Solutions) WELCOME BACK to Interviews With Experts (to read past Interviews, click here). This week, we’ve got a really in-depth discussion with Mark W. Schaefer about how a small business can plan and execute an effective Social Media campaign. If this is the first Interview you’ve checked out, I promise […]

Interviews With Experts #3: Jason Falls


JASON FALLS (Social Media Explorer , JasonFalls.com) WELCOME BACK to Interviews With Experts. This week I talk with Jason Falls (the founder of Social Media Explorer)–and it’s all about brevity. 1 simple question, 1 simple answer. And instead of getting his opinions on the broad strokes of Social Media, I asked Jason if he would […]